Annual report highlights expanded food options, newly opened clinics and the impact of WIC dollars in local communities
PORTLAND, Ore.—March is National Nutrition Month, and Oregon Women, Infants and Children (WIC), one of the state’s largest nutrition programs, is marking the occasion with the release of its 2025 annual report, highlighting the program’s role in building healthy families and strong communities.
Key information in the report includes:
- In 2025, nearly $68 million in WIC benefits were spent at 483 authorized grocery stores and pharmacies across the state, an increase of almost 5% from 2024, when close to $65 million in WIC funds were distributed in Oregon. WIC-authorized stores must stock a minimum amount of specific healthy foods, improving access to nutritious options for the entire community. Oregon WIC also sets nutrition standards for food items sold statewide.
- The new WIC food package reflects the latest nutrition science and aligns with dietary patterns recognized globally. The changes bring increased variety, flexibility and choice, allowing families to honor cultural traditions and access healthy food options, including gluten-free, vegan, and allergen-free foods.
- WIC increases health access in rural communities. Nearly 37% of pregnant women in Oregon’s rural and remote areas participate in the program, and WIC has improved access by opening clinics in Gilliam County, Wallowa County and Grand Ronde, bringing services closer to home for more families.
The report comes at a time when some Oregon families are struggling to make ends meet with rising food costs. The 2026 Oregon Financial Score Card shows that three quarters of Oregon households have cut down on spending due to higher housing and food costs.
WIC plays a vital role in providing nutritious foods that support healthy pregnancies and the growth and development of babies and young children. The program helps families maintain their buying power because the WIC food packages supply a set amount of healthy foods each month, offering stability when grocery prices are high.
“WIC dollars go directly into Oregon communities. Families use their WIC benefits at grocery stores, pharmacies, farmers markets and farm stands, supporting local jobs, retailers, and farmers while providing nutritious foods,” said Oregon WIC Director Tiare Sanna, M.S., RDN.
The Farm Direct Nutrition Program is just one of the innovative programs highlighted in this year’s report, published March 1. The state-administered federal nutrition program allows participants to purchase fresh, locally grown fruit, vegetables and herbs directly from farmers at farmers markets and farm stands. In 2025, 40,600 WIC participants and 53,000 low-income seniors used benefits to buy produce through the WIC and Senior Farm Direct programs.
“It brightens my day when WIC participants shop at my farmers market booth with their Farm Direct dollars,” said Nicki Passarella of Storybrook Farm in Sandy. “Seeing a child’s eyes light up when they get to choose a vegetable is so heartwarming and encouraging. The impact of WIC Farm Direct is invaluable to me, to my farm business, and to Oregon’s farming community.”
WIC’s modern approaches to nutrition education and breastfeeding support are making a difference for families. Marion County resident Diane Smith shared how WIC supported her breastfeeding journey and
“The information I have gotten from WIC has tremendously helped me. It’s amazing, and I recommend it to anybody—young moms and families that need assistance with nutrition or anything,” Smith said. “I’m so proud of myself for being able to breastfeed through my last two pregnancies because of the WIC program and nutrition program. It’s made me a stronger mom and my kids stronger, and I’m all around a better person because of it.”
- Hear Smith discuss how WIC has helped her family in this video.
About WIC
Last year, Oregon WIC served 119,464 participants across 36 counties, including 86,461 infants and children received nutrition support that helps boost early learning and kindergarten readiness. WIC serves income-eligible pregnant, postpartum, and breastfeeding individuals, and infants and kids under age 5. WIC also provides families with nutrition education, breastfeeding support, health screenings, wholesome foods, and connections to community resources. For more information, call 211 or go to healthoregon.org/wic.
