Cover Oregon is ending its “Long Live Oregonians” advertising campaign

Cover Oregon


SALEM, Ore. — Cover Oregon says it’s ended its optimistic, feel-good advertising campaign after spending more than $8 million on it this year.

Television, radio and newspaper ads with the confusing lyrics and acoustic melodies won’t be running anymore, and the “Long Live Oregonians” billboards will come down as the rental on the billboards expire.